If WordPress is the MOST popular CMS with one-fifth of the all websites built on it, Magento has the distinction of being the MOST popular CMS for e-commerce. Some of the biggest brands including Samsung, Fort, Fox Connect, Levono, Olympus, Men’s Health, Vizio, Nestle Nespresso and Nike use Magento and so do millions of small and midsized ecommerce companies around the globe.
A truly effective social media campaign requires setting definite goals (what you hope to get out of your efforts) and finding a way to engage your audience with relevant content. However, creating great content requires a lot more work than simply firing off a few posts now and then. To build a social content strategy that really works for your business you have to find out who you are on social networks.
Social media is at its best when used as a tool to build relationship, goodwill, listen and interact with customers in the early-to-middle stages of their buying cycle. This is the time to focus on providing consumers with content that matters to their buying process. Social media can also help your customers communicate the bad and the good, with you and everyone else they know. Besides, it is able to help you find opportunities to delight customers.