O Infinite

Who are you on Social Networks?

Rate this item
(0 votes)

A truly effective social media campaign requires setting definite goals (what you hope to get out of your efforts) and finding a way to engage your audience with relevant content. However, creating great content requires a lot more work than simply firing off a few posts now and then. To build a social content strategy that really works for your business you have to find out who you are on social networks.

So, ask yourself, who am I?


Here’s how you go about answering this question:
Who am I?
Define Your Personality:
The question, “who am I?” really refers to the persona of your business. Since social media is for socializing, your business’ interactions should have a personal, human approach. This means you have to know what type of personality you want your business to project. Sure, you may have different team members posting updates and making comments, but they should all use the same general tone and “sound” like your brand. Of course, you should choose a tone appropriate for your audience. For example, if your business is involved in B2B sales and your audience is a group of serious professionals looking for industry information, you shouldn’t start cracking jokes related to pop culture, because they probably won’t “get” it. Perhaps worse is changing your personality or general topic from day to day. Such a fickle approach is a surefire way to send your audience to someone they find more relatable.

Know Why You Matter:
These days, just about every business has some type of social pages, so you have to ask yourself, “Why should consumers bother to come to my page?” In other words, you have to know your place in the online social world. Determine what makes your business different. Do you offer something unique? Are you better than the competition? If so, how are you better than the competition? Knowing what sets your business apart is something every business should outline for general marketing purposes, but in regards to social media, it helps you decide how to focus your messages and your personality. For instance, if you claim to have the best customer service in the industry, prove it on your social pages by interacting one-on-one with your followers, providing helpful information, and responding quickly to comments.


Read 994696 times Last modified on Thursday, 07 April 2016 16:14
O Infinite

O Infinite ~ has two functions : Marketing & Innovation.

Website: oinfinite.com


  • Comment Link Valentina Bequillard Saturday, 21 October 2017 15:55 posted by Valentina Bequillard

    My brother recommended I might like this web site. He was totally right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thanks!

  • Comment Link Vera Bergland Saturday, 21 October 2017 15:55 posted by Vera Bergland

    You made some clear points there. I looked on the internet for the topic and found most persons will approve with your website.

  • Comment Link Levi Dsouza Saturday, 21 October 2017 15:55 posted by Levi Dsouza

    There is evidently a bunch to identify about this. I believe you made some nice points in features also.

  • Comment Link Norbert Jording Saturday, 21 October 2017 15:55 posted by Norbert Jording

    You need to take part in a contest for among the finest blogs on the web. I'll advocate this website!

  • Comment Link Deshawn Bennafield Saturday, 21 October 2017 15:54 posted by Deshawn Bennafield

    I’m impressed, I need to say. Really hardly ever do I encounter a blog that’s both educative and entertaining, and let me let you know, you may have hit the nail on the head. Your idea is excellent; the problem is one thing that not sufficient individuals are talking intelligently about. I am very completely happy that I stumbled throughout this in my search for something referring to this.

  • Comment Link Cordia Simper Saturday, 21 October 2017 15:54 posted by Cordia Simper

    Hello very cool blog!! Man .. Beautiful .. Superb .. I will bookmark your website and take the feeds additionally…I am glad to search out numerous helpful info right here within the put up, we need develop extra techniques on this regard, thanks for sharing. . . . . .

  • Comment Link www.incimaex.es Saturday, 21 October 2017 15:54 posted by www.incimaex.es

    www.3dsfashionlab.com http://www.3dsfashionlab.com/
    http://www.giktec.de http://www.giktec.de/
    http://www.upscene.de http://www.upscene.de/
    http://www.incetrix.de http://www.incetrix.de/
    http://www.incimaex.es http://www.incimaex.es/

  • Comment Link Michele Monaham Saturday, 21 October 2017 15:54 posted by Michele Monaham

    As I website possessor I believe the content matter here is rattling excellent , appreciate it for your hard work. You should keep it up forever! Best of luck.

  • Comment Link Van Odil Saturday, 21 October 2017 15:54 posted by Van Odil

    This website is known as a walk-by for all of the information you wanted about this and didn’t know who to ask. Glimpse here, and also you’ll positively discover it.

  • Comment Link Cruz Shumay Saturday, 21 October 2017 15:54 posted by Cruz Shumay

    I was very pleased to seek out this internet-site.I needed to thanks to your time for this excellent learn!! I undoubtedly having fun with every little bit of it and I have you bookmarked to check out new stuff you blog post.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.