So, ask yourself, who am I?
Here’s how you go about answering this question:
Who am I?
Define Your Personality:
The question, “who am I?” really refers to the persona of your business. Since social media is for socializing, your business’ interactions should have a personal, human approach. This means you have to know what type of personality you want your business to project. Sure, you may have different team members posting updates and making comments, but they should all use the same general tone and “sound” like your brand. Of course, you should choose a tone appropriate for your audience. For example, if your business is involved in B2B sales and your audience is a group of serious professionals looking for industry information, you shouldn’t start cracking jokes related to pop culture, because they probably won’t “get” it. Perhaps worse is changing your personality or general topic from day to day. Such a fickle approach is a surefire way to send your audience to someone they find more relatable.
Know Why You Matter:
These days, just about every business has some type of social pages, so you have to ask yourself, “Why should consumers bother to come to my page?” In other words, you have to know your place in the online social world. Determine what makes your business different. Do you offer something unique? Are you better than the competition? If so, how are you better than the competition? Knowing what sets your business apart is something every business should outline for general marketing purposes, but in regards to social media, it helps you decide how to focus your messages and your personality. For instance, if you claim to have the best customer service in the industry, prove it on your social pages by interacting one-on-one with your followers, providing helpful information, and responding quickly to comments.