O Infinite

What Social Media Can And Can't Do

Rate this item
(0 votes)

Social media is at its best when used as a tool to build relationship, goodwill, listen and interact with customers in the early-to-middle stages of their buying cycle. This is the time to focus on providing consumers with content that matters to their buying process. Social media can also help your customers communicate the bad and the good, with you and everyone else they know. Besides, it is able to help you find opportunities to delight customers.

whatsocialmediacanandcannot.fw

For all the upsides that social media can bring to your business, there still remains a great deal of uncertainty and misconceptions about what social media can actually accomplish in terms of overall business growth. Far too often, high (read: mismanaged) expectations can lead to disappointment, even frustration with the mechanism.

So, understand what social media can’t do is really important for determining your social media strategies.

Social media cannot make up for a bad product, company, or organization
If you are marketing a bad service or widget, not only will social media not help you but it will actually hurt your cause because word will spread quickly. The good news is, if you are using social media well, you will quickly know when you have bad products, employees, or processes. As a good businessperson or marketer, you can fix these problems before they cause any serious damage.

Social media won’t lead to overnight sales success
Success will take time, and it will come in increased buzz, referrals, traffic, and eventually, sales. Don't forget social media is not an instant win, do not expect the fans, followers, and responses to come rolling in overnight. You may have the platforms all set up, but other than what your organization does or delivers, what other reason would I have to buy your products or services? We are talking about building relationships with customers, that invariably takes time.

Social media is not free
It will take time and /or money to achieve sustained growth. Since it’s free to join Facebook and any social network worth talking about, many marketers think social media is free, or at least cheap. Well, the good news is, no matter how large your company is, it is nearly impossible to spend the kind of money on social media that large companies regularly have spent on above the line media like television in the last 20 years. But building and executing a likeable social media plan will take lots of time, work and resouces. Ultimately, such a plan can’t be the sole effort of any one marketing or public relations department. Instead, it must be integrated across your entire company, its agencies, and vendors.

 

Read 2004015 times Last modified on Thursday, 07 April 2016 16:12
O Infinite

O Infinite ~ has two functions : Marketing & Innovation.

Website: oinfinite.com

674798 comments

  • Comment Link discount vantin Tuesday, 12 December 2017 17:06 posted by discount vantin

    comment1, http://buynowget.us.com/cheap-stromectol-en.html generic stromectol, bpuv, http://buynowget.us.com/cheap-lasuna-en.html online lasuna, 145, http://buynowget.us.com/cheap-imodium-en.html online imodium, twkw, http://buynowget.us.com/cheap-aldactone-en.html online aldactone, %DD, http://buynowget.us.com/cheap-confido-en.html generic confido, 056, http://buynowget.us.com/cheap-syphilis-test-en.html cheap syphilis test, 03107, http://buynowget.us.com/cheap-cephalexin-en.html order cephalexin, >:D, http://buynowget.us.com/cheap-trusopt-en.html discount trusopt, wiuf, http://buynowget.us.com/cheap-mexitil-en.html buying mexitil, >:)), http://buynowget.us.com/cheap-vasotec-en.html generic vasotec, 1439, http://buynowget.us.com/cheap-anafranil-en.html discount anafranil, ermt, http://buynowget.us.com/cheap-kamagra-jelly-en.html cheap kamagra jelly, 3710, http://buynowget.us.com/cheap-strattera-en.html get strattera, =-],

  • Comment Link Russell Tuesday, 12 December 2017 17:04 posted by Russell

    Hello, I read your new stuff daily. Your story-telling style is witty, keep up the good
    work!

  • Comment Link Minda Tuesday, 12 December 2017 17:04 posted by Minda

    I do trust all the ideas you have introduced on your
    post. They are really convincing and can definitely
    work. Nonetheless, the posts are too quick for novices.
    May you please lengthen them a bit from next
    time? Thanks for the post.

  • Comment Link Arnette Tuesday, 12 December 2017 17:00 posted by Arnette

    These fats, along with chemicals, act as pollutants in your body.
    Blockage from the arteries is liable for many serious
    conditions such as cardiac event or stroke and is important in an arraay of minor ones like fatigue, breathlessness,
    edema, andd poor memory. We hhave the classic tape, thrre is the self-adhesive backed photo corner,
    dry picture mounting technique, wet mounting method
    and spray mounting technique.

  • Comment Link Clement Tuesday, 12 December 2017 16:59 posted by Clement

    Thanks on your marvelous posting! I seriously enjoyed
    reading it, you are a great author.I will remember to bookmark your blog and may come back at some point.
    I want to encourage that you continue your great writing, have a nice holiday weekend!

  • Comment Link Sherita Tuesday, 12 December 2017 16:59 posted by Sherita

    I think that everything typed made a ton of sense.
    However, what about this? suppose you typed a catchier
    title? I mean, I don't wish to tell you how to run your website, however suppose you added a
    post title that grabbed people's attention? I mean What Social Media Can And Can't Do
    is kinda boring. You could peek at Yahoo's home page and
    watch how they create news titles to get people to click.
    You might try adding a video or a pic or two to get readers interested about what you've written. Just my opinion, it might make your
    blog a little livelier.

  • Comment Link Cierra Tuesday, 12 December 2017 16:57 posted by Cierra

    I used to be recommended this web site via my cousin. I am not positive whether
    or not this publish is written by means of him as no one
    else understand such precise about my problem.
    You're incredible! Thank you!

  • Comment Link Garfield Tuesday, 12 December 2017 16:51 posted by Garfield

    Hello! I know this is kinda off topic but I was wondering which blog
    platform are you using for this site? I'm getting tired of Wordpress because I've had problems with hackers and
    I'm looking at alternatives for another platform.
    I would be fantastic if you could point me in the
    direction of a good platform.

  • Comment Link Norris Tuesday, 12 December 2017 16:51 posted by Norris

    One migt even consider choesterol to become the principal foundation for
    artrial plaque thus keeping cholesterol consumption under 200 milligrams or 30
    % daily if thhe extremely important a part of our plan. The condition affects between two and three percent
    of the UK population which enable it to have an impact on the
    way people think annd feel about themselves, and also the
    best way tto cope with everyday life. We have the ckassic tape, you have
    thee self-adhesive backed photo corner, dry
    picture mounting technique, wet mounting method and spray mounting technique.

  • Comment Link nba live coins Tuesday, 12 December 2017 16:50 posted by nba live coins

    hello i love your words!

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.